Embedded insurance and the multi-carrier advantage

Market size for the global property insurance market reached $745 billion in 2025, with the U.S., at $261 billion, representing the lion's share. The good news for proptechs is that they are uniquely placed to benefit from this lucrative industry. By embedding insurance into their existing customer journeys, proptechs can not only tap into a significant new revenue stream but also extend the value they deliver to their customers.

The right insurance product at the right time

Proptechs are ideally placed to benefit from embedded insurance for two reasons:

Perfect product. Proptechs already have the data on users (who’s buying), in-depth property information (what they are buying and when) and the minimum insurance required by a HOA or building. This data can be used to generate a detailed, accurate, frictionless insurance quote that reflects the customer's unique needs and realities without requiring them to fill out forms or supply additional information. 

Perfect timing. The nature of the customer journey means that proptechs can offer insurance exactly when the customer needs it. Whether it's a renter signing a lease, a co-op applicant preparing a board package, or a prospective homeowner closing the deal, proptechs can engage their customers at the exact moment insurance becomes essential.

A multi-carrier approach delivers better quotes

No single insurer can deliver a perfect product to every customer in every state. That's why it's so important for an embedded insurance company to provide access to diverse products from multiple carriers. 

Viaffinity draws on several insurers with complementary strengths to serve a broad population of insurance seekers. For example:

High net worth individuals.

Renters and condo or co-op owners whose homes and belongings have a high replacement value need insurance that provides adequate coverage. For this segment, Viaffinity offers Masterpiece from Chubb, a premium, high-touch insurance option that understands the value of luxury living and the need to provide equal housing in the case of a claim.

Owner-renovators.

During home renovations, regular homeowner insurance is not available and a specific builders risk policy is required that covers materials, fixtures, and equipment as well as situations involving theft, vandalism, collapse, and other unexpected events. For this segment of the homeowner market, Viaffinity relies on US Assure, a specialist with 45+ years' experience in builders risk. 

Landlords and investors.

For owners who sublet or who rent properties they own, landlord insurance offers protection against property damage, liability, or loss of use and revenue. Viaffinity partners with Lemonade to deliver competitively priced, AI-powered insurance for this segment of the market.

Renters.

The share of renters in the U.S. is growing three times faster than homeowners, and renters currently make up more than one-third of all households in the country. Whether they inhabit a single-family home or a unit in a multi-family building, renters have unique needs in terms of contents and liability insurance. For this critical segment, Viaffinity has just added Assurant, the #2 writer of renter's insurance in the U.S. and the insurer of choice for 325 million consumers worldwide. The new partnership with Assurant will expand Viaffinity's coverage across the country.

Building a best-in-class carrier network

Assurant is the most recent addition to the Viaffinity multi-carrier network, but it won't be the last. We are continually expanding and refining our insurer network to ensure our proptech clients can offer their customers insurance options that reflect tailored quotes, competitive rates, exceptional customer service, and a minimum A- rating.

Interested in learning how your proptech company can enhance customer value and build new revenue streams? Talk to us.